Product Knowledge to Support Norwegian-American Defense and Homeland Security Industry Council’s Inaugural U.S. Roadshow
Company to attend as advisor to participating Norwegian companies, ensuring use cases resonate with the U.S. defense industrial base audience
Ashburn, VA – March 24, 2025 – Product Knowledge, LLC, a leader in accelerating defense acquisition to turn innovation into operational advantage for warfighters, today announced
partnership with the Norwegian-American Defense and Homeland Security Industry Council (NADIC) to support NADIC’s inaugural U.S. Roadshow, taking place March 24-28, 2025.
The Roadshow will introduce leading Norwegian defense and homeland security companies to key U.S. defense stakeholders across five locations: Tampa, Florida; Fort Benning, Georgia; Fort Bragg, North Carolina; Norfolk Naval Station, Virginia; and Washington, D.C. The five-day tour features a rotating delegation of companies including Squarehead, Axnes, Watchbird, Teleplan, NFM, Acapulka, Kongsberg, and NADIC itself. Each company will showcase its cutting-edge technologies through briefings, demonstrations, and direct dialogue with potential customers and partners.
The collaboration underscores NADIC’s commitment to fostering stronger ties between the U.S. and Norwegian defense sectors. By creating opportunities for hands-on engagement, the Roadshow enables American stakeholders to gain firsthand insight into cutting-edge technologies and solutions that can enhance mission success and national security objectives. Product Knowledge, a NADIC partner since 2016, will attend as an advisor to participating companies. The team will help shape presentations and guide messaging to ensure capabilities resonate with U.S. defense priorities.
“The NADIC U.S. Roadshow is a strategic opportunity to bridge Norwegian innovation with American defense needs,” said Chloe Friberg Nadic President. “We are thrilled to bring our members directly to key decision-makers, fostering the kind of collaborative dialogue that leads to meaningful partnerships and advancements.”
“At Product Knowledge, we are committed to advancing innovation through connection,” said A. Donald Steinman, Chief Executive of Product Knowledge. “Partnering with NADIC on this inaugural U.S. Roadshow allows us to help facilitate critical conversations, showcase exceptional technologies, and ultimately strengthen the defense ecosystem on both sides of the Atlantic.”
For more information about NADIC and its inaugural U.S. Roadshow, please visit: https://www.nadic.us/.
About Product Knowledge:
Product Knowledge, LLC, dramatically accelerates the defense acquisition process to address critical capability gaps faced by the warfighter and ensure success for our global clients. By collaborating with key stakeholders across the U.S. Department of Defense, Congress, and solution providers, Product Knowledge shapes requirements and builds momentum to streamline funding, acquisition, and adoption. With more than $2 billion in research & development and procurement contracts to date, Product Knowledge’s proven expertise has delivered cutting edge solutions into the hands of thousands of warfighters, making innovation operational. Learn more: productknowledge.cc
About NADIC:
The Norwegian-American Defense and Homeland Security Industry Council (NADIC) is a non-profit trade organization in the Washington DC metropolitan area, supporting the Norwegian defense industrial base in the U.S. Our objective is to develop and strengthen cooperation between Norwegian and American industries, continuously search for opportunities, and facilitate stronger bilateral ties. NADIC supports over 50 companies in the Norwegian defense and security industrial base and our membership grows continuously.
